Chelsea are continuing their efforts to be recognised as 'London's true club', whatever that means, by unveiling a slightly tweaked badge that they ... of the Chelsea logo: they previously used ...
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New Chelsea badge revealed as Blues bid to be 'London's true club'Chelsea will be showing off a new badge for their 120th anniversary year as part of their branding process of being ‘London’s true club’. The Blues were founded in 1905 so next year will be ...
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