The new Xbox ad campaign is confused about what an Xbox is
Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It features posters and commercials with a bunch of different objects like a laptop, a smartphone and a Meta Quest 3 that are all “an Xbox.”
Xbox continues its push beyond consoles with new ad campaign
In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing more Xbox games to PlayStation, Switch, and other platforms and devices. Microsoft has also been using “no console required” messaging for its Xbox TV app for Samsung TVs and Amazon’s Fire TV sticks earlier this year.
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
Xbox boss confirms a handheld console is in the works
For anyone paying close attention to the growing handheld gaming field, you may have seen a rumor or two over the last year that Microsoft is supposedly working on an Xbox handheld. It would stand to reason the company would jump on the bandwagon after Steam and Asus blew the doors off with wild success,
Microsoft is Working on a Xbox Handheld Console
Microsoft CEO confirms development of handheld Xbox, still in prototype stage. (86 characters) Microsoft aims to replicate Nintendo's handheld success, learning from past failures. (85 characters) Introduction of handheld Xbox may expand market appeal,
Microsoft Redefines What is an Xbox in New Marketing Campaign
It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024.
Xbox CEO Says There Will ‘Definitely’ Be Future Consoles
Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to buy
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Trump's Transgender Ad About 'Misplaced Priorities,' Campaign Director Says
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