JSTOR Daily

Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?

Journal of Business Ethics, Vol. 131, No. 2 (October 2015), pp. 361-373 (13 pages) In this article, we develop theoretical and empirical linkages between corporate social responsibility (CSR) ...
JSTOR Daily

A Case Study of Micro Businesses in Jelutong Wet Market in Penang, Malaysia: Implications for CSR Scholarship

Journal of Business Ethics, Vol. 165, No. 3 (September 2020), pp. 535-546 (12 pages) Scholarship on Corporate Social Responsibility (CSR) has progressed to encompass a variety of theoretical ...
Fast Company

C.K. Prahalad on How Corporations Capitalize on Innovation at the Bottom of the Pyramid

C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, chronicles the evolution of corporate social responsibility, or CSR, from hands-off projects which were primarily for publicity to ...
The Nation Newspaper

Don tasks firm son CSR

A professor of Marketing and Public Relations, University of Nigeria Nsukka (UNN), Prof. Joseph Uduji, has tasked firms and corporate organizations to adopt the Nigerian concept of Corporate Social ...