Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

This fuses the CIO’s technological acumen with the CMO’s customer-centric vision. Instead of viewing IT and marketing as support disciplines for product or sales, this role redefines growth as ...

CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing? The post This is ...

Martech budgets experienced the steepest cuts, reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s ...