The role of the Chief Marketing Officer (CMO) is undergoing a seismic shift ... He credits digital disruption and the rise of martech for transforming marketing into a function that is “far ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

Martech budgets experienced the steepest cuts, reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s ...

Dig deeper: The CMO’s guide to aligning martech and business strategy Martech isn’t some “set it and forget it” thing. You’re ...