Because of the Spartan logo’s strong historical identification with the university’s varsity sports teams, its primary use is for materials related to athletics. In certain instances, however, the ...

COLUMBIA, S.C. (WCSC) - The University of South Carolina on Wednesday announced a new logo and a new spirit mark. The school announced a simplification of its branding with a new “USC” spirit logo and ...

The University of Cincinnati’s athletic teams are known as the Bearcats, and their logo is the C-Paw. Not only do Cheatham Middle School students also go by the Bearcats, but the school also ...