Seattle-based coffee and lifestyle brand Bulletproof has rebranded in 2025 with a much sunnier refrain: "Coffee that lifts ...

The rebranding introduces two distinct packaging options for the company's coffee lineup: the Artisan line and the Enhanced line.

Bulletproof coffee, also known as butter coffee, made a huge, frothy splash when it first started popping up on social media feeds in the early 2010s. But what is it, exactly, and why has it ...

Nowadays, the term "bulletproof coffee" has outgrown its origin, no longer referring to the specific brand but to the three-part coffee drink Bulletproof first popularized in the java world.

Buttered coffee is sweeping the nation, from the tech offices of Silicon Valley to the aisles of Whole Foods. On September 6, Dave Asprey, CEO of Bulletproof Coffee and the godfather of the ...

Concocted by Dave Asprey, an American entrepreneur and self-described "bio-hacker," Bulletproof coffee is designed to be an on-the-go alternative to breakfast that gives your body a dose of ...

In that vein, there’s one coffee concoction that many health enthusiasts (including Shailene Woodley) swear by: “bulletproof coffee,” also known as “butter coffee.” It’s been around ...

If you follow wellness trends, you’ve probably noticed there’s something going on with a trend called bulletproof coffee. No longer is it enough to drink a simple fair trade brew with organic ...

Health enthusiasts and multiple celebrities swear by bulletproof coffee, a concoction also known as butter coffee. For those unaware, bulletproof coffee was invented by American entrepreneur, ...