151; -- The iconic Wheaties box featuring former Olympian Bruce Jenner has started popping up on eBay in the wake of his revelation that his is transitioning into a transgender woman. The cereal ...

Bruce Jenner’s celebrated Wheaties cereal box following his 1976 Olympic win is up for sale to the highest bidder on eBay. The memorable box is a hot commodity since the reality star opened up ...

A Wheaties box with a picture of Bruce Jenner from 1976 is for sale on eBay with bids as high as $255 since the former Olympic athlete and Kardashian stepfather’s announcement in an interview ...

It's the bidding of champions! Bruce Jenner's iconic Wheaties boxes are going up in value following his two-hour special interview with Diane Sawyer, which aired last Friday, April 24. The orange ...

151; -- Though Bruce Jenner appeared on the cover of the "Breakfast of Champions" back in 1977, will we see Caitlyn Jenner on a Wheaties box anytime soon? The 65-year-old won the gold medal for ...

Last night, Olympian and reality-television star Bruce Jenner came out a trans to ABC News' Diane Sawyer: "I am a woman." The Olympian and erstwhile member of the Kardashian reality TV empire ...

@jimbotalks http://t.co/mBp9z7zdxI suggests it's going for $147.50. Place your bid! — Jeff Stein (@iowapolitics) June 3, 2015 Caitlyn Jenner on a Wheaties cereal ...

It has been almost 40 years since Bruce Jenner appeared on the Wheaties box, and now collectors are shelling out some serious cash to get their hands on one. Just a few days after the Olympian's ...

is standing by Bruce Jenner. The 65-year-old former Olympian famously appeared on the iconic Wheaties cereal box -- dubbed "the breakfast of champions" -- in 1977, at the height of his sports fame.

Caitlyn Jenner never expected to get rich from the ... not only appearing on a trio of Wheaties box covers and in several TV commercials but also acting as a spokesperson for the cereal at health ...

Bruce Jenner’s iconic Wheaties box is for sale on eBay, if you’re willing to shell out a couple hundred dollars. The former Olympic champion’s photo was on the front of the breakfast cereal ...

Bruce Jenner’s iconic Wheaties box is for sale on eBay, if you’re willing to shell out a couple hundred dollars. The former Olympic champion’s photo was on the front of the breakfast cereal ...