From AI-infused campaigns to purpose-driven creativity, this year’s Gold winners at The Drum Awards for Marketing (Americas) 2025 reveal a marketing industry evolving fast – culturally, ...

The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

NRN’s Ron Ruggless looks deeper into the crystal ball to see which operational and marketing trends the industry might see next year. Ron Ruggless serves as a senior editor for Informa Connect ...

The brand needs to define and pursue that vision, and pursue it with clarity. For me, the best way to build a future-proof ...

I applaud the marketing, designers, and artists for pushing a strong perspective on their brand ruthlessly. As I remember when marketing teams used to have these visions, and be empowered to make ...

Planning your digital marketing efforts for the coming year? Digital marketing and branding agency Borenstein Group offers some advice about the top trends it anticipates for 2017. "It's time to ...

Creating a global branding and marketing strategies allows a company to adapt, and change, as needed based on consumer demands and marketplace trends, including global market trends. Global ...

Discover the key macro and micro trends shaping brand advocacy from purpose-driven marketing to community engagement. This punchy keynote will explore how and why consumers should be moved from ...

As we enter 2025, clarity and accessibility will define design trends, with bold typography ... Graphic design has always played a vital role in branding, marketing, and communication, influencing ...

Marketing campaigns are designed to nurture brand loyalty. Brand loyalty can evaporate when consumer trends change, but the product doesn't.