Add Yahoo as a preferred source to see more of our stories on Google. To study what happens when people get self-improvement goods or services as presents, I teamed up with Farnoush Reshadi, a fellow ...

How would you feel if someone gave you a gym membership as a holiday or Valentine’s Day gift? What about Botox? Laser hair removal? Services like those are part of the estimated US$48 billion ...

(THE CONVERSATION) How would you feel if someone gave you a gym membership as a holiday or Valentine’s Day gift? As an academic who studies consumer behavior, I am particularly interested in social ...

(THE CONVERSATION) How would you feel if someone gave you a gym membership as a holiday or Valentine’s Day gift? To study what happens when people get self-improvement goods or services as presents, I ...