Bosch eBike Systems plans to announce something new at CES 2025, perhaps related to advances in its electric bicycle battery technology. A cryptic teaser video gives a taste of what’s to come. In the ...
Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, Sven Jung, and Jordan Mitchell. "Bosch (A-B): Entering the Electric Bike Market?" Harvard Business School Teaching Note 724-427, March 2024.
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