Yet, Blue Ocean Strategy resembles Porter’s approach quite strikingly, and at their hart the message of both approaches is the same: if you can do it, go for uncontested market spaces.

One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two ...

A blue ocean business strategy is non-zero-sum, meaning the sum of the winnings and losses of the players in the market is not zero. It allows for a win-win game where every player can win.

What is Blue Ocean Strategy? By . Chris Hardesty. Share. Resize. Adapted from "The Wall Street Journal Guide to Management" by Alan Murray, published by Harper Business.

May 31, 2023. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article.But its co-creator Renée Mauborgne, a professor of strategy and management at INSEAD ...

Blue ocean strategy integrates the range of a firm’s functional and operational activities. A rejection of the trade-off between low cost and differentiation implies a fundamental change in ...

The authors of Blue Ocean Strategy evaluated 108 companies and found that 86 were product line extensions that accounted for 62 percent of total revenues and 39 percent of total profits. In ...

Just like blue ocean strategy turned conventional perspective on corporate strategy and creativity on its head, blue ocean leadership is doing the same in the field of leadership. While management ...