In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.

Budget-conscious buyers looking for luxury alternatives have flocked to Walmart’s Birkin bag look-alike, nicknamed the “Wirkin.”

An inexpensive knockoff of the Birkin bag, an exclusive, extremely sought-after leather handbag by luxury brand Hermès that can sell for more than $400,000 US has launched a rousing debate online about fashion accessibility and copycat ethics.

The hottest accessory of the holiday season is elusive yet attainable, affordable yet hard to find, and has a name that demonstrates its dichotomous nature. It’s the Walmart “Birkin” bag.

The rise in dupe culture has infiltrated the luxury market, with counterfeits getting more sophisticated in recent years.

The iconic Hermès handbag comes at a high price-point if you can even get your hands on one. What happens if you can pick up something similar at Walmart?

The Hermès Birkin bag has long been a must-have for celebrities, fashionistas, and those who can afford luxury. But what if there was an affordable alternative? Walmart appears to have the answer.

Fashionistas who’ve long lusted after Hermès exclusive and ultra-expensive Birkin handbag got a pre-holiday treat thanks to Walmart.com. It offered a reasonably close Birkin facsimile bag – dubbed a “Wirkin” on social media for the “working class Birkin” or “Walmart Birkin” – priced around $100, compared to the $10,000 and up for the real thing.

Last week we told you about the crazy hype surrounding the “Wirkin” bag, Walmart’s less expensive version of the Birkin, the classic Hermès tote that has been beloved by the rich and famous for decades.