The humble Pritt Stick is a staple of any child's art box. Perfect for glueing paper, sequins and more, the Pritt Stick allows children to get crafty. But, if you're a girl with a love for crafts ...

The ad features an alien version of its classic Mr Pritt character, who has not been advertised on TV for 10 years. The campaign includes two executions, one targeting boys and one targeting girls.