When it comes to protecting the environment and boycotting single-use plastics during mass event like birthday parties, marriage ceremonies and big religious and social events, residents of ...

This is why India’s economic growth trajectory cannot be fully realized without the advancement of its rural heartland. With approximately 64% of the population residing in rural areas ...

Underpinning Accel’s belief in rural India is the improvement in infrastructure in these regions. The proliferation of smartphones and affordable internet has allowed people across the country ...

Rural India is undergoing a significant transformation—becoming more digitally connected than ever, even as economic pressures dampen consumer spending. According to the Rural Barometer Report ...

Analysts said food is likely to have a smaller weighting in India's consumer price index in the near future. The urban-rural monthly per capita consumer spending gap narrowed to 70% in 2023/24 ...

New Delhi: The average monthly per capita consumption expenditure (MPCE) in India saw significant growth in 2023-24, fuelled by higher spending across rural and urban households and a narrowing ...