Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Forbes contributors publish independent expert analyses and insights. Micah is a Boston-based founder-strategist covering entrepreneurship Any business with goals needs a destination—the ultimate ...

For teachers, the first weeks of school can feel like a blur, between setting the tone of your classroom and trying to remember a whole set of new names. And when it comes to setting expectations and ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Evolving and clarifying these statements are fundamental to businesses staying relevant and their marketing efforts making an impact. When was the last time you re-examined your company’s vision and ...

When was the last time you re-examined your company’s vision and mission? Your company’s vision and mission are crucial right now, especially as marketers. The pandemic caused us to re-evaluate what ...