When it comes to cold emailing, less is more. And when I say less, I really mean it. The template that gave me my highest conversion rate had less than sixty words on it (signature included). Despite ...

You’ve sent 37 cold emails this week and watched your inbox stay painfully quiet. One founder friend claims she books meetings “all the time” with cold outreach, but your last attempt got one polite ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

The cold email is a tough email to write, but the right nugget of wisdom can save an entrepreneur years of headache and thousands of dollars. But how do you write to a stranger without annoying them, ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...