That’s precisely why I was down to try the Air Up water bottle’s olfactory-activating powers. Could the scent, “flavor”, or the intrigue motivate me to take more sips and become a ...

The Air Up is designed to activate our retronasal perception (when smells go into the nose through the mouth) to flavor water. As you intake water, you’re also intaking some scented air.

Air Up launched in Germany in 2019, turning profitable in its first two years. Spurred by investors like PepsiCo and Ashton Kutcher, the brand is now launching in the U.S. with 10 flavors ...