No, anyone can become an Amazon seller as a sole proprietor. Sellers might want to start a limited liability company (LLC) to protect their personal assets from lawsuits, but it’s not a requirement.

If you’re looking to become an Amazon seller—as either a new business or a new sales channel for an existing business—here’s what you need to know to do it successfully.

From my perspective, there are several potential advantages for the small business by selling on Amazon. They are: Instant credibility. Traffic. Amazon's commitment to their small businesses partners.