In the film, the enchanted flower is a reminder to the Beast (played by Dan Stevens in the upcoming version) of the curse put upon him to rid the prince of his selfishness. The rose held in the ...

Now, the magic continues with merch, as Disney and LEGO unveil an official Beauty and the Beast Castle Building ... where the iconic “Enchanted Rose” waits for the spell to be broken.

There’s the enchanted rose from Beauty and the Beast, a pink Corvette from Barbie (that you can sit in!), and even a scale-model film set that you can decorate with miniature furnishings yourself.