The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

The concept of advertising can be broken down into three specific stages. These stages refer to the advertising spiral. It is known as a spiral because in order to keep innovating, companies need to ...

Kobe Bryant, arguably one of the best basketball players of all time, is well-known for his commitment to mastering the fundamentals of the game. At a recent WIN networking breakfast, motivational ...

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those ...

Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech. Sometimes we get so far ahead of ourselves with ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

TLDR: The Google Ads Marketing Bootcamp Bundle breaks down all the tactics for using the world’s largest digital ad network to reach more customers and raise your brand profile. Consumers make more ...

We live in the age of artificial intelligence. A time where we're seeing technological advances that, even to just one generation prior, would have seemed like science fiction. In the marketing world, ...