Their original balanced scorecard significantly advanced the notion that ... meant we had to do detailed customer segmentation analysis to understand what key performance indicators users of the ...
Campbell, Dennis, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan. "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at ...
THE Balanced Scorecard (BSC ... must regularly assess their strategic objectives, measures, and Key Performance Indicators (KPIs), which can be evaluated monthly or quarterly.