For many families, the tradition of 'Elf on the Shelf' adds to the magic. Social media is full of his shenanigans as the Elf ...

Since his big debut 10 years ago, parents have gone above and beyond to think up cute and clever antics for the Elf on the Shelf to get into. This year, one dad managed to make everyone's favorite elf ...

There's only one exception to the rule. Parents can touch them when they help their Elf move to a new hiding location.

We commiserate with parents and other family members who are “helping” the Elf on the Shelf hanging around their homes this month. Keeping an eye on that sneaky little one can be exhausting. However, ...

Courtesy photo James Conklin, 8 months old, has his photo taken while dressed as the Elf on the Shelf. His mother, Angela, has been taking a photo of him in the costume each day since the start of ...

Even celebs like Kim Kardashian have to endure the hassle that is The Elf on the Shelf to make the holidays magical for their kids. And Kardashian recently shared via Instagram stories that her ...