As you may have heard, BMW updated its logo for the first time in over two decades, and, since it's a thing that happened in the world, some people are not happy about it. I can see both sides ...

German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop. The updated badge was debuted on the brand's electric Concept i4 vehicle, which was set to be ...

which places the customer at the center of all activities,” says BMW. The solid black ring goes from black to transparent, which means whatever color the logo is stamped on will fill that portion.

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent ...

BMW has unveiled a new logo ... That is important when considering “touch points in communication” both “online and offline”. A transparent logo is certainly more applicable across digital ...

For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

When BMW unveiled its new corporate identity last week — its ... It ties neatly back to the newly-transparent logo — an attempt to create an identity that is not just more visually open but also more ...

BMW’s first logo was spotted on aircraft and automobiles ... The second change is the removal of the black outer ring in favour of a transparent background, which just looks plain bad.” ...

“BMW is becoming a relationship brand. The old black ring was replaced, letting the new logo radiate more openness and clarity. “We want to use this new transparent version to invite our ...