In management jargon, this was nothing but a B2B business. While we kept following a B2B model, we kept using the learnings we drew from this journey and fine-tuning our overall business model.

Here are five strategies that can scale revenue and boost customer retention in 2025. Don’t give into the pressure to promote ...

Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and ...

PayTechs that master the transition to composable architecture stand to define the next generation of B2B payment solutions.

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

The AI model aims to eliminate the guesswork ... “I’ve lived the challenges B2B leaders face in deciding where to allocate sales and marketing spend,” said Daniel.

We can see that there are lots of opportunities for B2B promotions that follow the daily deals model.” Players Ms. Albert said that the carriers are going to play a big role in the daily deals ...

Quick commerce company Zepto has set up a new entity Zepto Marketplace to rejig its operations from a B2B model to a marketplace model, according to people in the know. Zepto Marketplace was ...

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

Brigins Digital Consultants has launched a new B2B lead generation service utilizing advanced market research ...