The New Formula for Deodorant Sales: Move Beyond the Armpit
Unlike Axe body sprays, which are a fusion of ... Now, Klingman said, when she sees big brands’ ads for whole-body deodorants ...
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Ads that sailed into the eye of a controversy
After a Twitter spat, Habib clarified and apologised to his clientele. In early 2010s, a bunch of deodorant ads by Axe, Cool talc and Set Wet Zatak were deemed ‘obscene’ by industry watchdog ASCI.