Over 4,000 people have tattoos of the Anytime Fitness running man logo. But as Chuck Runyon tells it, those tattoos aren’t about the Anytime Fitness brand but instead it’s a statement of the ...

For fitness companies, Jan. 1 is the equivalent of Super Bowl Sunday for most blue-chip advertisers. That's a day when everyone expects to see your message presented in a way that aligns with your ...

Follow us on Twitter @GlobeSmallBiz. U.S.-based Anytime Fitness reimburses customers who submit a photo and story about getting a tattoo of the company's logo. Sounds like a crazy offer ...