American Eagle shut down the critics after Sydney Sweeney faced backlash for joking about having “great genes” in a controversial denim campaign with the brand. “‘Sydney Sweeney Has Great Jeans’ is ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate American Eagle Outfitters Inc. posted third-quarter results that ...

American Eagle Outfitters has made a bold, divisive bet on its “sultry” Sydney Sweeney ads — but only after its commitment to the “body positivity” movement started to falter, experts told The Post. A ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018. American Eagle's new Sydney Sweeney campaign sparks widespread ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative ...

American Eagle on Tuesday said it is writing off $75 million in spring and summer merchandise and withdrawing its full-year guidance as it contends with slow sales, steep discounting and an uncertain ...