On Monday, the league formerly known as the American Athletic Conference rebranded itself as The American Conference, launching a modernization of its brand identity that marks a new era for the ...

The American Athletic Conference (AAC) is changing its name to "American Conference," or simply "American," as part of a rebranding effort. On Monday morning, several reports emerged that the league ...

Projected win totals for every American Conference team heading into the 2026 college football season, with spring ...

In a way, every conference in college sports has been constantly rebranded over the last 15 years whether they wanted it or not. Multiple waves of realignment have redrawn maps and stratified power.

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its name has been formally changed to the ...

The American Athletic Conference has rebranded to the American Conference, or simply, American. The rebranding includes a new tagline, "Built to Rise," and a brand ambassador, an eagle named "Soar." ...

The league heretofore known as the American Athletic Conference-which had desperately tried to sell itself as part of a "Power 6" in college sports-is banking on a new branding initiative under ...

July 21 (UPI) --The American Athletic Conference has rebranded as the American Conference and will have a lives mascot, an eagle named "Soar," officials announced Monday. "The American has built a ...

Rice, UT-San Antonio and North Texas fans: your conference didn't add any teams this year, but it did add an Eagle and drop a word. The American Athletic Conference has undergone significant changes ...

View post: Georgia Football Loses Recruiting Battle for 4-Star LB to SEC Rival With six teams capable of winning the league title, the American Athletic Conference could have one of the most ...

The University of South Florida women’s lacrosse team turned their dominant 6-0 conference run into a massive haul of hardware this week.

With six teams capable of winning the league title, the American Athletic Conference could have one of the most intriguing battles to watch college football's 2025 season. Tulane, Navy, UTSA, Memphis, ...