Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t ...

Alexa itself describes the persona as operating on the motto “help first, judge always,” delivering “reality checks delivered ...

New Alexa+ features let you type or chat instead of just talking. It’s part of Amazon’s push to make Alexa a full-fledged AI helper across devices Amazon just took a bold step in the evolution of its ...

Amazon has expanded its Alexa Plus personality styles with a new “Sassy” option. The chili pepper icon hints at this Alexa’s “unfiltered personality,” but don’t worry, Amazon is keeping the spice mild ...

Amazon is letting Alexa off the leash with a sassy adults-only mode, whereby the AI assistant willingly doles out sarcasm and mild profanity.

Amazon is making a serious push to be your personal AI assistant across every device you use. At CES 2026, the company announced Alexa.com, bringing its AI assistant directly to web browsers.

Amazon just killed two Alexa privacy controls. It has been widely reported that Amazon is making changes to Alexa as the online shopping and cloud technology behemoth prepares to release a new AI ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...