Well, if you're a Prime member, you're in luck, as you can save $50 right now on a brand-new Kindle Colrosoft, bringing the sale price to $230, which is only $30 more than the black and white Kindle Paperwhite Signature Edition. That's not bad if you're looking to purchase your first e-reader.

The Kindle Colorsoft Signature Edition is Amazon's first and only color e-reader, released this winter. It has a seven-inch screen, an ad-free lock screen, a speedy performance, and a waterproof build.

Much of Amazon’s experimentation in the Kindle line has generally led to bigger devices that are easier to read, but the Kindle Colorsoft is the first that ventures beyond a fully monochromatic viewing experience.

Kindle deals are rare outside of the major sales and events like Prime Day, so today's opportunity to save on one of Amazon's popular ereaders shouldn't be missed – especially when the deal applies to the latest Kindle Colorsoft. There's one problem, though. This offer is only available to Amazon Prime members.

As of Jan. 17, the Amazon Kindle Colorsoft Signature Edition (32GB) is on sale for $229.99 for Amazon Prime members. This is 18% off its list price of $279.99. Revealed last October, the Kindle Colorsoft Signature Edition is a sleek new e-reader that lets you enjoy all of your favorite novels and comics in color.