For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...

Did you know there's a charity that specifically supports mental wellness in the advertising, media and marketing industry?

Millions of people are accustomed to looking for the Amazon Prime logo when shopping on the e-commerce site, to ensure that the items they’re buying are eligible for free two-day shipping.

Amazon released a new logo in early 2021 that depicted jagged blue tape positioned above an arrow to represent the company's tell-tale shipping boxes. Some social media users pointed out that the ...

By Christine Hauser You might not have seen it until someone pointed it out. But an Amazon logo that was just quietly redesigned bore an unsettling resemblance to the face of Adolf Hitler — at ...

COMPANIES are known for hiding clever messages in their logos. Little do some online shoppers realise, Amazon has one too. You may never look at the Amazon logo the same way again next time you ...