An Amazon Fresh grocery store is shown in the Canary Wharf business district in London, England, United Kingdom, on December 26, 2025. (Photo by Michael Nguyen/NurPhoto via Getty Images) In a ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Amazon is calling it quits on its Fresh grocery and Amazon ...

The Amazon Fresh store on Aurora Avenue in Seattle, shown before it opened in 2021, is among the locations set to close as part of the company’s shift away from Amazon-branded grocery stores.

Amazon said it's closing all of its Amazon Go and Amazon Fresh locations, as the online behemoth focuses on its grocery delivery, Whole Foods Market and a new “supersized” store concept. The ...

Amazon is closing its branded brick-and-mortar grocery stores, with the company consolidating its physical strategy under the Whole Foods name. The closures, which affect its Amazon Fresh and Amazon ...

Amazon is set to close four of its Southern California Amazon Fresh grocery stores, with the e-commerce giant explaining that some locations are performing significantly better among customers than ...

Amazon's top grocery executive Jason Buechel told staff that the company needs to make more "deliberate choices" to win over customers. The company said it's closing its Fresh supermarket and Go ...