Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Hai Mag is the cofounder and CEO of Eva, an AI-Powered Retail Media platform and marketing agency for brands. The Amazon marketplace is more competitive and complex than ever, but I see plenty of ...

Amazon launched a holiday campaign that features actor Adam Driver reading real-life reviews left by the e-commerce giant’s customers, per details shared with Marketing Dive. Driver turns the “deeply ...