The challenger brand to Amazon’s hegemony has big plans to build further, starting with a new e-book initiative. Andy Hunter decided something needed to be done about the endless rise of Amazon in 2018—the year that the e-commerce giant surpassed 50% of book sales in the U.

Bookshop.org launched a new platform that allows independent bookstores to sell e-books to readers. Here's a look inside.

Bookshop.org's mission has always been supporting local bookstores. Every purchase directly supports the local bookstore of your choice (even if you're across th