The company is initially launching apps on Android, iOS, and the web with dreams of someday creating an e-reader of its own.

Bookshop.org launched in early 2020 and quickly became a lifeline for local bookstores that found themselves suddenly in need of a way to sell books online. The Bookshop model is a simple one: when you use the website,

When we first reported on Bookshop, the online retailer was adamant about dismantling Amazon’s stranglehold on the book market and, in turn, directing money from digital sales to independent bookstores.

"Everything Amazon can do, we want to do as well or better," says CEO Andy Hunter on boosting indie sales digitally.

Indie bookstore backer Bookshop.org launched an e-book platform on Tuesday, making it easier for readers to buy e-books without padding Jeff Bezos'