For Mara founder Allison McNamara, slow and steady wins the face. McNamara parlayed her beauty expertise from her time as a show host with PopSugar into founding the skin care brand, which launched in ...

Allison McNamara might as well be the real-life Ariel from 'The Little Mermaid' with her algae-powered beauty and wellness routine. Under the sea! MARA Beauty founder Allison McNamara might as well be ...

Mara is entering body care. The brand, founded by Allison McNamara, is launching its Sea Sculpt Body Oil, $68, on Tuesday. This will be Mara’s first launch since it began selling at Sephora in January ...

Allison McNamara was pretty much born to shine—or in her case, glow. The Mara Beauty founder chose the name of her clean skin-care line to reflect the last four letters of her name, but also because ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. Like many founders of beauty brands, Allison McNamara often creates ...