Alfa Romeo will celebrate 115 years in business on 24 June, and to mark this milestone, the Italian brand has incorporated ‘115’ into a special edition design of its famous logo. The ...

115 years on the move: the celebratory logo that tells the story of the Alfa Romeo spirit The 115th anniversary ... of racing that took victories all over the world. Finally, in 1975 the 33 ...

As the company itself states: “115 years of passion, expertise and Italian finesse. Our new logo is a tribute to the past and a promise for the future. Let us not forget that Alfa Romeo has ...

Seventy years ago, on April 20, 1955, the Alfa Romeo Giulietta Berlina was unveiled ... across all variants were manufactured, with over 130 000 being the beloved Berlina. Its legacy paved the ...

Explore the remarkable 115-year journey of Alfa Romeo and its new logo that showcases Italian passion and sporting spirit.

Just over 70 years ago, on April 20, 1955, Alfa Romeo took the wraps off a car that would become a cornerstone of both the brand’s history and Italy’s post-war economic renaissance.