Gen Z increasingly is turning away from alcohol – and not just because it is out of their price range – but because they want to hold on to their physical and mental health and because unlike ...

The trend, to be led by the United States, is expected to grow by $4 billion by 2028 in the firm’s forecast. Non-alcoholic drinks are even “skewing younger than the core buyer demographic ...

Most states currently don't have age limits for buying zero-proof beverages that look and taste like beer, wine and liquor. But some researchers argue they could be a gateway into drinking for kids.