Determining what’s appropriate to automate and where to draw boundaries isn’t a technical decision — it’s a leadership one.

By 2030, personal AI agents will mediate virtually all consumer interactions. These agents will do more than recommend ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Aby Varma and Matt Cyr launch Marketing AI Pulse Monthly Brief, outlining 10 AI-driven marketing shifts leaders should plan ...

When some of the big megadeals among vendors start to shake, investors should wonder what will happen with the rest of it and ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands can harness AI, ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...