Coca-Cola is receiving backlash online after creating an AI-generated Christmas commercial, which has been slammed as a “creepy dystopian nightmare.” Paying homage to Coca-Cola’s 1995 “Holidays Are Coming” campaign,

As you might have read in the caption above the video, the original “Holidays are Coming” commercial aired in 1995 – and used real people on a real set. Coca-Cola called their new 15-second ad spot “innovative” and “an exciting venture into AI-generated storytelling.”

Coca-Cola Coca-Cola solely used artificial intelligence to generate this year’s Christmas advert instead of casting a person to play Santa Claus. The 15-second recreation of its famous “Holidays are Coming” ad is the fizzy drink brand’s first extensive use of generative AI in a television Christmas campaign.

Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.