Apple has announced it is ending its affiliate program for iOS apps, Mac apps, and in-app purchases. Credit: Getty Images In a move that will shake the mobile app ecosystem, Apple has announced it ...

In a terse email message to iTunes affiliates, Apple announced that it would be ending affiliate payment for Mac and iOS apps sold through the App Store as of 1 October 2018. With the launch of the ...

Affiliate marketers are largely overlooking what could be one of their best-performing channels: apps. Although most retail marketers say they generate hardly any app installs from their affiliate ...

App stores are a convenient way to find great and presumably safe apps for devices. But even with a search function, looking for that perfect app is like searching for the metaphorical needle in a ...