The Chronicle of Higher Education

At Italian Universities, Advertising Has Arrived

Valentina Surico, a student of Italian literature at the University of Florence, recently heard a radio advertisement that grabbed her attention. It was an imaginary class roll call. The teacher calls ...
The Hechinger Report

From Google ads to NFL sponsorships: Colleges throw billions at marketing themselves to attract students

Catholic University was founded by U.S. Catholic bishops. It has announced a $5 million revamp of its marketing and branding. Credit: Noah Willman for The Hechinger Report The Hechinger Report covers ...
Inside Higher Ed

British Universities Embrace Marketing

Income from higher tuition fees will flow into universities' expanding marketing departments and budget surpluses rather than efforts to improve the student experience, according to participants in a ...
BBC

Six universities told to change advertising claims

The advertising watchdog has told six UK universities to take down marketing claims that could be misleading. Leicester, East Anglia, Strathclyde, Falmouth, Teesside and the University of West London ...