Cannes was known for movie marketing stunts like Jerry Seinfeld zip-lining in a bee suit, but this year you can barely find a ...

You can get nostalgic about almost anything at the Cannes Film Festival, even Jerry Seinfeld on a zip line in a bumblebee ...

His intense devotion to doing his own stunt work can seem pathological. But it’s part of a more charming devotion to ...

Cannes has seen plenty of PR stunts, from the tacky to the gobsmacking – with particular incidents including when fake sharks ...

This year’s Cannes Film Festival isn’t even at the halfway mark, but it’s already seen its fair share of controversy. That ...

Bloodlines used fear, nostalgia, and viral stunts to grab attention, bringing back old phobias, sparking memes, and making ...

Movie marketers have long used Cannes as an opportunity to associate their projects with the glamour of the annual event — even if their stunts are ... over with prints, advertising and props ...

But in recent years, the Cannes marketing stunt has turned into an endangered species. Hopes that Tom Cruise might revive a dormant tradition passed with the relatively sedate premiere Wednesday ...