The Association of National Advertisers (ANA) held its annual Masters of Advertising Law Conference November 11-13 in sunny Scottsdale, Arizona, and wow, children’s advertising and privacy was a ...
Care for the well-being of children is a commonly cited reason for people making a formal complaint about an advert, a study shows. The work is published in the Journal of Nonprofit & Public Sector ...
There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...
Launched in late February, YouTube Kids, which is available for iOS and Android smartphones and tablets, is designed to let children watch “family friendly” content on mobile devices. “[YouTube Kids ...
New study from UConn Rudd Center finds that children as young as age 3 are exposed to unhealthy food brand promotions when viewing videos on mobile devices There’s a new star in your child’s favorite ...
High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...
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