The use of personal data to target minors, combined with opaque algorithms and engagement-driven design, has heightened fears ...
Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...
Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...
As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...