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How Nike triumphed over Reebok and Adidas in 2003 for LeBron James' services: "They had nine pairs already built for him"LeBron James was already a phenomenon even before he played an NBA game, so much so that he triggered an all-out recruitment war from the biggest shoe companies. Again, it's important to reiterate ...
James disputed a claim made by Windhorst on "First Take" on February 28. The LA Lakers star wanted to dispel the notion that his record-breaking choice was influenced his devotion to his idol, Michael ...
Reebok’s return to golf speaks to its efforts to rebuild its identity as a team sports footwear and apparel company, a tag that was largely lost when Adidas owned the label and marketed it more as a ...
In women’s activewear for the fourth quarter, the top sold-out brands in women’s pants and leggings were Old Navy, Nike, ...
Two heads are better than one, yes – but one of our footwear highlights this week is the result of a collab by three epic ...
Nike is the overwhelming number one sponsor, repping half of all the men's teams and more than 54% of all women's teams. That ...
Pickleball saw a 645 percent year-over-year growth in product availability in the fourth quarter, according to Centric Market Intelligence report.
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