Discover how two brothers turned a family shoe business into the global sportswear giants Adidas and Puma after one of ...

From AI-powered smart apparel to sensor-enabled running shoes, the global sportswear industry is rapidly transforming into a ...

Adidas and Puma are likely to hike prices for running shoes and sportswear in the United States, following Nike’s lead, analysts and investors said on Thursday, as US tariffs on imports drive costs up ...

Established by the brother of Adidas founder Adi Dassler, Puma is headquartered in the same region of Germany and the two have been rivals for decades. Puma is a much smaller company than Adidas, ...

As runners like to say, it was just matter of time. The Deviate Pure Nitro is Puma’s answer to the wildly popular Adizero Evo SL from Adidas, which has dominated roads (and trails) since its debut in ...

Add Yahoo as a preferred source to see more of our stories on Google. A potential merger between Adidas and Puma could be on the way. Via Getty Images/Joe Prior/Visionhaus A potential reunion between ...

Adidas announced Friday that it is in talks with Puma CEO Bjorn Gulden to succeed Kasper Rorsted as its chief executive. Puma announced Arne Freundt as Gulden's successor Friday. The two companies ...

Just a few days after confirming the company was in talks with Puma CEO Bjørn Gulden, Adidas has officially selected the executive as its next CEO. Gulden will start Jan. 1 and current CEO Kasper ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min John Miller rejoins Adidas after ...

It is the lightest and most expensive marathon running shoe in history and, at its launch in the shadow of Nelson’s Column in Trafalgar Square on Thursday night, there was a collective certainty about ...

Adidas has appointed the head of Puma to succeed outgoing CEO Kasper Rorsted, betting on his ability to replicate its crosstown rival’s comeback. Norwegian Bjørn Gulden, 57, will become CEO of Adidas ...

From Guinness to Kith and Adidas, these are the brands collaborating with and launching new collections inspired by the 2026 ...