RUN DMC were the first musicians to break into the sneaker collaboration game, using their song “My Adidas” to segue into a contract with the brand and launching a customized pair of Adidas ...

Every Sneaker From Adidas’ ‘Star Wars The Empire Strikes Back’ 40th Anniversary Collection, Ranked Dane Rivera Contributing Writer Twitter September 21, 2020 ...

As Adidas faces a potential $1.3bn revenue loss from its failed Kanye West partnership brand, top marketers rethink celebrity collaborations.

The decision, announced on Thursday, makes Beyonce the brand's most recent celebrity collaborator, which adidas calls its "creative partners." Other celebrities who work with the sneaker company ...

While some celebrity designer collaborations fall flat, Rita Ora's collection for Adidas, in addition to Zooey Deschanel's designs for Tommy Hilfiger, are worth checking out. Adidas/Instagram ...

Here Are 2023’s Biggest Celebrity Fashion Collaborations So Far—Starring Beyonce, Billie Eilish, Dua Lipa And Now Rita Ora By Mary Whitfill Roeloffs Follow Author ...

Adidas recently unveiled the Samba OG Made in Italy, which arrived with hand-polished calf leather and cost $350. The Samba OG Made in Italy features hand-polished leather and cost $350. Adidas.

This initiative, aimed at fostering collaborations and projects resonant with street culture, signifies adidas's commitment to embedding itself within the fabric of American cultural preferences.

On Wednesday, Mr. Gulden struck an optimistic tone, signaling the company’s eagerness to put the Yeezy scandal behind it with new celebrity collaborations and a focus on other popular sneaker ...

Celebrity partnerships in the sneaker world have long been the norm, with the most notable example being Nike's (NKE-3.76%) collaboration with basketball legend Michael Jordan.

That partnership, which began in the 1980s, remains the gold standard for celebrity athlete collaborations. But adidas is catching up. Story Continues ...