By Ray Jenkin, Board Director, esbconnect Each year at about this time, commentators pop up to offer all-seeing predictions of what this year’s Black Friday/Cyber Monday period (November 29 to ...

And what would the ideal email for a request, like a link request, look like? Link acquisition via email can be very effective – especially since emails practically cost nothing, except 10 ...

You need content marketing metrics: customer acquisition costs, marketing spend ... work toward increasing end conversions by A/B-testing your landing pages and email campaigns, and enhancing ...